Ajide, Folorunsho M.; Dada, James Temitope - In: Review of economics and political science : REPS 9 (2024) 2, pp. 166-189
Purpose This article examines the effect of China's soft power projection through the Chinese media in Africa on the African audiences' perception of China's national image through a case study of the residents of Nairobi. It adopted Joseph Nye's soft power model and sought to address three...