The order of present day business being global, a constant adaptation and reinvention of marketing strategies is imperative so as to face the challenge of satisfying the local customers in the global markets. In the Retail sector, India is currently witnessing tremendous growth; but there has...

Drawing upon the science of complexity we propose a network-centric, complex-systems internationalization (NCCSI) perspective of firm internationalization that can help us understand observed patterns of internationalization that are difficult to explain using traditional theories. While...

Research background: Brands are considered to be the most valuable asset of a company. Some of them achieve spectacular global results. The significance of global brands is proved by the fact that their value is often greater than the sum of all company's net assets.The purpose of the article:...

This paper aims to understand how born global firms develop their international pricing strategies, practices, and models. It aims to expand the study of international entrepreneurship and born global firms by including a broader and deeper range of pricing aspects than is normally found in the...

Despite a growing interest in academic spin-offs (ASOs), research has overlooked the determinants, strategies, and outcomes of their internationalization choices. In this chapter, we review existing literature on the topic of internationalization of ASOs, connecting it to international business...

This paper identifies export inhibitors in the first stage of the internationalization process of companies. Evidence indicates export inhibitors have the strongest effects on small and midsized manufacturing companies (SMEs) in the state of Michoacán, Mexico. Some 191 managers or owners of...

This study demonstrates the impact of strategic orientation on internationalization speed in small and medium-sized enterprises (SMEs). The results of an empirical analysis on 206 SMEs located in the Gwangju and Jeonnam regions of South Korea are as follows. First, export orientation has a...

The era of change has reached also countries in every corner of Europe, which until now were closed and have had a centralized economy. The best example is countries in South Eastern Europe (SEE), in particular countries emerged from ex-Yugoslavia, which are going through the transition process...

In this paper, we focus on the internationalization strategies implemented by Middle Size Multinational Enterprises (MMNE) in Chinese markets. We assume that these strategies differs from those of the large multinational companies. Differences explained by the size of the company (medium)...

The development of Global Internet shopping has opened up exciting opportunities for finding new and efficient way of doing businesses. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a...