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Marketing, metaphors and metamorphosis : marketing management as a caring profession
Thomas, Michael J. - In: Marketing : metaphors and metamorphosis, (pp. 206-216). 2008
Persistent link: https://www.econbiz.de/10003746841
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Managing global projects : a structured approach for better performance
Anantatmula, Vittal; Thomas, Michael - In: Project management journal : PMJ 41 (2010) 2, pp. 60-72
Persistent link: https://www.econbiz.de/10003964693
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Marketing responsibility in an era of economic and climactic challange
Borland, Helen; Paliwoda, Stanley J. - In: Marketing intelligence & planning 29 (2011) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10009006843