Intensification of globalization processes in the contemporary world entails conse-quences for all areas of socio …-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global … services. The specific question which appears in this context is whether to use standardized or adapted advertising. The …

, branding, and advertising's stakeholders / Linda Brennan and Robert Crawford -- Digital advertising and the new world of "viral … : unique approaches to advertising in a globalising world / Julie Bilby and Sinha Kunal -- Australasian advertising and the …Introduction -- Globalisation of advertising : an overview of trends and issues / John Sinclair -- Globalisation …