The goal of this study is to research the impact of resource based view in explaining the phenomenon of globalization. Globalization broadbased the demand and supply of valuable resources. The main contribution of resource based view - VRIN resources which are Valuable, Rare, Inimitable and No...

Today’s world is a consumerist world and globalization has given the consumer a range of choice. But the main benefit has been at the elite level where in today’s elite studies at Harvard, vacations in Switzerland, buys luxury products from France and lives a jet setting life style. By...