In 1991, Hartwall and Pripps made the decision to found Baltic Beverages Holding (BBH) and invest in the former USSR by buying Estonia's biggest brewery, Saku.Learning Objective: To illustrate the challenges firms face as the geopolitical and economic environment in which they operate changes,...

The Finnish brewer Hartwall and the Swedish brewer Pripps had to decide how to react to the rapidly changing European political, economic, and business environment in 1989-1990.Learning Objective: To illustrate the challenges firms face as the geopolitical & economic environment in which they...