This teaching case documents the start-up and strategy of Flat World Knowledge, a firm entering the textbook publishing industry with a disruptive strategy. The case can be used in classes related to entrepreneurship, new venture creation, venture capital, industry disruption, blue ocean...

World cities are boosted by Nation-States to encourage and control the innovation processes, developing specific attractiveness factors for companies focused on knowledge production. The role of world cities as a knowledge hub is linked to the one of knowledge production-city, since in global...

Network organisations emphasise the importance of corporate and product intangible assets. In global competition, the managerial economics of intangibles imposes new network policies of corporate social responsibility, dominated by global social issues such as economic sustainability,...

Global markets are revolutionising the basic concepts of research, manufacturing and marketing, and developing corporate networks based on competitive alliances. In global managerial economics, knowledge management thus becomes the crucial competitive factor, creating knowledge production hubs,...

Global markets impose an important transformation of the firms' growth policies where innovation and imitation (of products and processes) play a primary role to meet a volatile demand. Many countries now have strong links with global corporations and within these countries most activity is...

Firms compete today in a situation of intense rivalry, in global markets that are subject to political, social and technological instability. As a result, no company can rely only on its own resources, knowledge and skills as it did in the past.Global managerial economics demands ramified,...

Market-Driven Management is a corporate strategy that presupposes direct, continuous benchmarking with competitors, in a context of customer value management. Market-driven management therefore favours an ‘outside-in' vision, based on: the identification of products with a higher value than...

In the last years, dominated by the new reality of the global markets, the traditional vision of corporate management has recorded many changes, that also change the role and the organizational structures of management consulting firms. Corporations operating in global markets have very...

The critical role played by intangible assets in corporate competitive development in global markets, has modified the nature of communication costs, and above all the costs of marketing communication. Globalisation has produced deep changes in the function and role of the system of corporate...

In a global economy, corporate responsibility has to interact with the specific social and environmental aspects of each Nation-State, which consequently are not viewed as local differences but rather as elements of market competition. This interaction has to concentrate on complex matters such...