The existence of globalization concept absolutely brings consequences for business environment. Based on international literature, cultural orientation was required on business management in the globalization era. Nevertheless, there have been few numbers of cross-cultural entrepreneurship...

The current article traces back the scientific interest to cultural levels across the organization at the University of National and World Economy, and especially in the series of Economic Alternatives - an official scientific magazine, issued by this Institution. Further, a wider and critical...

Chapter 1: Introduction -- Chapter 2: The New Approach -- Chapter 3: The Unity and Diversity of the Global Matrix -- Chapter 4: The Dynamics of the Global Matrix -- Chapter 5: Summary Conclusions (better title needed!).