strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …

economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would … theories are analyzed in a table and show marketing strategies of "born globals" companies across continents, different fields … published as "born globals marketing strategy". The questionnaire survey, was used for primary data collection in this article …

marketing capability as well as market orientation. However, there is a gap in the literature exploring the interplay of … digitalization, market orientation and marketing capability in the internationalization process. The objective of the present study … is to improve our understanding of (1) the impact of market orientation, marketing capability and digitalization on firm …