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~subject:"Globalisierung"
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Globalisierung
Egypt
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Consumer behaviour
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Kuwait
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Manufacturing industries
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Cultural identity
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Globalization
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Internationales Marketing
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Arabische Golf-Staaten
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Betriebsgröße
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Buyer-supplier relationships
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Customer satisfaction
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Gulf countries
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Mady, Tarek T.
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Cherrier, Hélène
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Manrai, Ajay K.
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Manrai, Lalita A.
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Analyzing the cultural diversity of consumers in the global marketplace
1
Journal of euromarketing
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ECONIS (ZBW)
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Effect of globalization on multicultural consumer behavior
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Mady, Tarek T.
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 1-19)
.
2015
Persistent link: https://www.econbiz.de/10011396873
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2
Global or glocalized consumers? : an analysis of consumers living in the globalizing city of Dubai
Cherrier, Hélène
;
Mady, Tarek T.
;
Mady, Sarah
- In:
Journal of euromarketing
19
(
2010
)
4
,
pp. 200-226
Persistent link: https://www.econbiz.de/10009384428
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