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Purpose – International marketing has performed extremely well during the second‐half of the twentieth century. This paper examines the outstanding performance from different perspectives and evaluates the future of international marketing in the age of globalization....
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Takes a proactive approach to addressing big issues of world poverty, economic development, and the impact of globalization - with recommendations for business leaders, policymakers, and concerned citizens around the worldSamli offers an alternative model, a philosophy and practice of 'social...
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Despite the accelerating pace of globalization, it is impossible to ignore the marginalization of the developing world, as billions of people continue to slip deeper into poverty. While many theories, policies, and practices have been proposed to help redress the disparities between the 'haves'...
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