Magnan, Gregory M.; Fawcett, Stanley E.; Birou, Laura M. - In: Benchmarking: An International Journal 6 (1999) 3, pp. 239-253
The dynamic nature of today’s global marketplace places a premium on a firm’s ability to anticipate and to respond to customer needs as well as changing competitive pressures. Within this environment, developing a successful manufacturing strategy can be critical to the firm’s long‐term...
