How do business leaders think as a result of their national culture? This book provides a discussion and comparative analysis of five major cultures-- American, Arab, Chinese, Japanese and Scandinavian--and how they reveal themselves in business practice

Chronology of Chinese-American trade, 1786-2008 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study: Educational programs and exchanges in china -- Case study: Two art exhibitions cross the Pacific -- Case study: General Electric and Sesame...

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly...