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This book focuses on the development of strategies for the successful internationalization of large and medium-sized companies. Becoming international offers important opportunities for companies of all sizes, but in an increasingly complex environment, the strategic planning involved is also a...
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Introduction -- Internationalization: Facts and Figures About Internationalization -- Drivers of Internationalization for Companies -- Strategic Planning in General and in the International Context: Strategic Planning in General -- Strategic Planning of a Domestic Company as the Starting Point...
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