Purpose: The purpose of this article is to develop a contextualized definition of the phenomenon of rapidly internationalizing ventures (RIVs) ‐ such as born globals or international new ventures ‐ building upon the commonly noted dimensions of internationalization: speed, degree and scope....

In this paper, we argue that a trade off between homogenization and differentiation in social and cultural systems can be linked to systemic theories of evolutionary change. We briefly introduce the necessary perspectives from biological evolution, sociology and social psychology, innovation and...