In this age of the global economy, negotiating across cultures is an inevitable part of doing business for firms desiring to compete internationally. What problems could cultural differences cause? Can firms from some countries or cultures do better than firms from other countries? What problems...

Explains the globalization of new products with the help of a global new product development model. Attempts to provide a framework for the new product development process, bearing in mind the increasing globalization of markets. Concludes that joint functioning of engineering, marketing, market...

The globalization of business is a fact of life that many managers are waking up to quickly. For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm which is becoming more and...