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~subject:"Globalization"
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Globalization
Consumer behaviour
112
Konsumentenverhalten
101
Cultural identity
23
Kulturelle Identität
23
Customer satisfaction
22
Canada
20
Online retailing
19
Online-Handel
19
China
18
Globalisierung
18
Kundenzufriedenheit
18
Culture
17
Einkaufszentrum
17
Emotion
17
International marketing
17
Internationales Marketing
17
Shopping center
17
Service quality
16
Brand management
15
Dienstleistungsqualität
15
Markenführung
15
Einzelhandel
12
Internet marketing
12
Kanada
12
Online-Marketing
12
Retail trade
12
Welt
12
World
12
Advertising effects
11
Beziehungsmarketing
11
Brand image
11
Markenimage
11
Relationship marketing
11
Werbewirkung
11
Advertising
10
Markenartikel
10
Brand
9
Ethnic group
9
Ethnische Gruppe
9
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English
19
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Laroche, Michel
21
Cleveland, Mark
13
Papadopoulos, Nicolas G.
4
Takahashi, Ikuo
3
Teng, Lefa
3
Erdoğan, Seçil
2
Hallab, Ranim
2
Papadopoulos, Nicolas
2
Martín Martín, Oscar
1
Park, Seong-yeon
1
Poon, Patrick
1
Rojas-Méndez, José I.
1
Sobol, Kamila
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Zhou, Lianxi
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Journal of business research : JBR
14
Journal of Business Research
3
International marketing review
2
International Marketing Review
1
Journal of international consumer marketing
1
Psychology & marketing
1
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ECONIS (ZBW)
18
RePEc
3
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1
Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
Saved in:
2
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
Saved in:
3
Susceptibility to global consumer culture : a three-dimensional scale
Zhou, Lianxi
;
Teng, Lefa
;
Poon, Patrick
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 336-351
Persistent link: https://www.econbiz.de/10003735852
Saved in:
4
New developments in global consumer behavior and marketing strategy : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 225-227
Persistent link: https://www.econbiz.de/10010245291
Saved in:
5
The future of ethnic marketing in a globalized world : introduction to the special issue
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 269-272
Persistent link: https://www.econbiz.de/10011771894
Saved in:
6
Acculturaton to the global consumer culture: scale development and research paradigm
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
60
(
2007
)
3
,
pp. 249-259
Persistent link: https://www.econbiz.de/10003429512
Saved in:
7
Special issue: Globalization, culture, and marketing strategy
Laroche, Michel
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009241426
Saved in:
8
Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
Saved in:
9
Globalization, culture, religion, and values : comparing consumption patterns of Lebanese Muslims and Christians
Cleveland, Mark
;
Laroche, Michel
;
Hallab, Ranim
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 958-967
Persistent link: https://www.econbiz.de/10009755392
Saved in:
10
Recent advances in globalization, culture and marketing strategy : introduction to the special issue
Laroche, Michel
;
Park, Seong-yeon
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 955-957
Persistent link: https://www.econbiz.de/10009755393
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