//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Globalization"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Globalization
Consumer behaviour
82,818
Konsumentenverhalten
80,338
Theorie
9,896
Theory
9,713
Brand management
9,591
Markenführung
9,543
Youth
9,267
Markenartikel
9,229
Relationship marketing
9,174
Beziehungsmarketing
9,145
Jugendliche
9,009
Brand
8,189
Brand image
7,433
Markenimage
7,414
USA
6,309
United States
5,853
Customer satisfaction
5,715
Online-Handel
5,628
Online retailing
5,616
Kundenzufriedenheit
5,556
Deutschland
5,533
Social Web
5,041
Social web
5,037
Online-Marketing
4,681
Internet marketing
4,670
Germany
4,607
Einzelhandel
4,432
Service quality
4,429
Dienstleistungsqualität
4,381
Retail trade
4,380
Werbewirkung
3,834
Advertising effects
3,784
Electronic Commerce
3,666
Verbraucherverhalten
3,598
Experiment
3,572
E-commerce
3,557
Advertising
3,295
Werbung
3,282
Emotion
3,267
Pricing strategy
2,978
more ...
less ...
Online availability
All
Undetermined
176
Free
52
Type of publication
All
Article
367
Book / Working Paper
147
Other
1
Type of publication (narrower categories)
All
Article in journal
248
Aufsatz in Zeitschrift
248
Aufsatz im Buch
87
Book section
87
Collection of articles of several authors
23
Sammelwerk
23
research-article
21
Aufsatzsammlung
16
Graue Literatur
15
Non-commercial literature
15
Hochschulschrift
8
Arbeitspapier
7
Konferenzschrift
7
Working Paper
7
Reprint
6
Conference proceedings
5
Thesis
4
conceptual-paper
4
Case study
3
Fallstudie
3
review
3
Bibliografie
2
Conference paper
2
Konferenzbeitrag
2
Accompanied by computer file
1
Ausstellungskatalog
1
Bibliografie enthalten
1
Bibliography included
1
Biographie
1
Collection of articles written by one author
1
Elektronischer Datenträger als Beilage
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Rezension
1
Sammlung
1
case-report
1
review-article
1
viewpoint
1
more ...
less ...
Language
All
English
481
German
24
French
3
Polish
3
Undetermined
3
Portuguese
2
Author
All
Cleveland, Mark
16
Laroche, Michel
13
Coulter, Robin A.
5
Strizhakova, Yuliya
5
Alexander, Nicholas
4
Belk, Russell W.
4
Gupta, Nitin
4
Manrai, Ajay K.
4
Neve, Geert de
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Bardhi, Fleura
3
Bartikowski, Boris
3
Blossfeld, Hans-Peter
3
Dens, Nathalie
3
Doherty, Anne Marie
3
Fernie, John
3
Liu, Yu
3
Luetchford, Peter
3
Lysonski, Steven
3
Moore, Christopher M.
3
Shareef, Mahmud Akhter
3
Swoboda, Bernhard
3
Wathieu, Luc
3
Aashish, Kumar
2
Ahmad, Sameena
2
Al-Issa, Nermain
2
Ammi, Chantal
2
Anagnost, Ann
2
Askegaard, Søren
2
Bogner, Thomas
2
Bongiorni, Sara
2
Brunner, Nicole
2
Bu, Maoliang
2
Cherrier, Hélène
2
Davies, Andrea
2
Dawson, John A.
2
Diamantopoulos, Adamantios
2
Dinh Thi Thanh Van
2
Douglas, Susan P.
2
more ...
less ...
Institution
All
Attac Deutschland
1
Campus Verlag
1
Fraunhofer-Institut für System- und Innovationsforschung
1
IAA <53, 1989, Frankfurt am Main>
1
Kongress McPlanet.com <2, 2005, Hamburg>
1
Springer Fachmedien Wiesbaden
1
Taylor and Francis.
1
Universität zu Köln
1
Vereinigung von Afrikanisten in Deutschland
1
Wiley-VCH
1
more ...
less ...
Published in...
All
Journal of business research : JBR
23
Global consumer behavior
13
Hidden hands in the market : ethnographies of fair trade, ethical consumption, and corporate social responsibility
13
Journal of international marketing
12
International marketing review
11
Journal of global marketing
10
Journal of international consumer marketing
10
International Marketing Review
9
Journal of marketing management : MM
6
Asia Pacific journal of marketing and logistics
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of euromarketing
5
Qualitative market research : an international journal
5
Business history
4
International journal of consumer studies
4
Journal of Consumer Marketing
4
Marketing in the new global order : challenges and opportunities
4
New concepts and practices related to human behaviour : challenges of globalization effects
4
Annales Universitatis Mariae Curie-Skłodowska / H
3
Asia Pacific Journal of Marketing and Logistics
3
Global advertising practice in a borderless world
3
International business and economics research journal
3
International business review : the official journal of the European International Business Academy
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Research in consumer behavior
3
Brands and branding
2
Cogent business & management
2
Cross cultural issues in consumer science and consumer psychology : current perspectives and future directions
2
Economic geography
2
European Journal of Marketing
2
Global-local consumption
2
Globalization and partnerships : features of business alliances and international cooperation
2
Handbook of research on international advertising
2
International Institute for Qualitative Methodology series
2
International journal of business and globalisation : IJBG
2
International journal of retail & distribution management
2
International library of sociology
2
Journal for global business advancement : JGBA
2
Journal of Islamic marketing
2
more ...
less ...
Source
All
ECONIS (ZBW)
477
Other ZBW resources
31
USB Cologne (EcoSocSci)
4
RePEc
2
BASE
1
Showing
1
-
10
of
515
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The price of a bargain : the quest for cheap and the death of globalization
Laird, Gordon
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003863717
Saved in:
2
The effect of religious commitment and global identity on purchase intention of luxury
fashion
products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
3
Looping the value chain : designer copies in a
brand
-name garment factory
Prentice, Rebecca
- In:
Hidden hands in the market : ethnographies of fair …
,
(pp. 97-121)
.
2008
Persistent link: https://www.econbiz.de/10003866940
Saved in:
4
Drivers of local relative to global
brand
purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
5
Brewing identities : globalisation, Guinness and the production of Irishness
Murphy, Brenda
-
2015
Persistent link: https://www.econbiz.de/10010469712
Saved in:
6
Mapping the real and the false : globalization and the
brand
in contemporary China
Kuever, Erika
-
2014
Persistent link: https://www.econbiz.de/10010475613
Saved in:
7
Receptivity of young Chinese to American and global brands : psychological underpinnings
Lysonski, Steven
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 250-262
Persistent link: https://www.econbiz.de/10010416706
Saved in:
8
An empirical study to understand the prestige values associated with brands
Srivastava, Mala
;
Verma, Shweta
- In:
Marketing in the new global order : challenges and …
,
(pp. 195-212)
.
2007
Persistent link: https://www.econbiz.de/10003736352
Saved in:
9
Brands as a global ideoscape
Askegaard, Søren
- In:
Brand culture
,
(pp. 91-102)
.
2005
Persistent link: https://www.econbiz.de/10003239266
Saved in:
10
Globalisation and brands
Ahmad, Sameena
- In:
Brands and branding
,
(pp. 171-183)
.
2004
Persistent link: https://www.econbiz.de/10002755062
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->