In the present article we focus on the implications that the Emerging Asia growth trend implies for medium-sized companies from Germany that are market leaders or a top 3 supplier in their respective niche or market segment (aka ‘Global Niche Market Leaders'). We find that only a small portion...

Interest in the international business strategies of mid-sized firms has grown over time and it has seen the rise of concepts like hidden champions, international niche market leaders and Middle Market. In this scoping article the content of 9 topical contributions to a special issue of the...