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Critical review of models, containing cultural levels beyond the organizational one
Dimitrov, Kiril - 2012
The current article traces back the scientific interest to cultural levels across the organization at the University of National and World Economy, and especially in the series of Economic Alternatives - an official scientific magazine, issued by this Institution. Further, a wider and critical...
Persistent link: https://www.econbiz.de/10012064466
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Global cities and cultural experimentation : cosmopolitian-local connections
Garviria, Pilar Rojas; Emontspool, Julie - In: International marketing review 32 (2015) 2, pp. 181-199
Persistent link: https://www.econbiz.de/10011296972
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Globalization and urban culture
2004
Persistent link: https://www.econbiz.de/10012874883
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Possibilities and challenges for intercultural research in global urbanism
Cerro Santamaría, Gerardo del - In: Examining cultural perspectives in a globalized world, (pp. 94-115). 2020
Persistent link: https://www.econbiz.de/10012231632
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Arts, culture and the making of global cities : creating new urban landscapes in Asia
Kong, Lily; Jin, Jiahe; Chou, Tsu-Lung - 2015
urban culture, which are typically focused on the hardware of iconic venues, museums, and opera houses mostly designed by … the role of creativity in fostering the development of global cities; and it chronicles how arts and culture are changing … urban Asia and its increasing importance in generating global culture.' (Susan Fainstein, Harvard Graduate School of Design …
Persistent link: https://www.econbiz.de/10011851302
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Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.; Rülke, Tessa - 2002
The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...
Persistent link: https://www.econbiz.de/10010305669
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Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.; Rülke, Tessa - 2002
The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...
Persistent link: https://www.econbiz.de/10010512690
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Global or adapted advertising? : consumer evaluation of advertising activity of foreign enterprises on the Polish market
Nowacki, Robert - In: Contemporary economics 15 (2021) 4, pp. 415-428
Intensification of globalization processes in the contemporary world entails conse-quences for all areas of socio-economic life. The latter concerns also advertising, which is particularly sensitive to the developments occurring in the global envi-ronment. Expansion into foreign markets presents...
Persistent link: https://www.econbiz.de/10012802146
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Intercultural communication in business ventures illustrated by two case studies
Hinner, Michael B.; Rülke, Tessa - Fakultät Wirtschaftswissenschaften, Technische … - 2002
The information and communications revolution has hastened the process of globalization in today's world of business. Consequently, businesses, even small and mid-sized companies, are confronted with cultural diversity when these companies become internationally active. Yet only few businesses...
Persistent link: https://www.econbiz.de/10009207027
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The Cultural Impact of Navigation Design in Global E-Commerce
Broeder, Peter; Gkogka, Anna - 2020
Purpose: The present paper investigates the effect of the navigation design (static or dynamic) in e-commerce. Specifically, a comparison is made of consumers from two cultures: the Dutch and the Greek.Methods: A total of 221 Dutch and Greek subjects participated in an experimental survey, where...
Persistent link: https://www.econbiz.de/10014090146