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international business over this time period are then discussed. The next section of the paper discusses the nature of the new …
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to examine the effects of globalization on markets, strategies, and performance of business-to-consumer firms in Brazil …
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FDI at the regional level. Second, it draws strategic business and marketing implications of this development …
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globalization might lead to an increase in economic nationalism. Business executives, therefore, need to focus not only on the bene … business and global marketing and to business executives involved in managing global operations. …
Persistent link: https://www.econbiz.de/10009484545
In order to capture the cultural boundary among international group members under the globalization context, this study conducted SYMLOG (A System for the Multiple Level Observation of Groups) approach through a case study on an international marine transport company. With questionnaire surveys,...
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