The survival of a business is nowadays more than ever a matter of utmost importance. The process of globalization and current economic crisis are the two main reasons that caused the situation of uncertainty and instability on the world market. In this paper we made a theoretical approach and...

"This book presents a complex view of supply chain management in global pharmaceutical industry, theory and empirical research findings. It also provides the resources necessary for policy makers and managers to adopt and implement supply chain in developing nations across the globe"--