Kotha, Suresh; Rindova, Violina P.; Rothärmel, Frank T. - In: Journal of international business studies : JIBS ; an … 32 (2001) 4, pp. 769-791
By providing a nearly instant connection among parties at opposite corners of the world and enabling a variety of commercial exchanges, the Internet emerged as the technology expected to create a truly global market space. Internet firms faced the challenge of capitalizing on this development....