Globalisation affects not only politics and the economy, but also sport, which has become significantly more international, competitive and financially powerful. This is particularly advantageous for most consumers or spectators. Especially top athletes benefit, while not so good athletes can...

Being the most important industry in the world, tourism is often seen as a salutary solutin for helping the economic development of a country leading to an increase in the life standards. But what is the real situation? We try to define tourism and globalization, to present shortly the main...

Using Marketing in Tourism creates a clear view about the real state of developing Tourisms offers and its effects, dealing with marketing elements through Promotion and Distribution of Tourism’s product. The purpose of using Marketing concept in Tourisms activity is to stimulate and to help...

It is a well-known fact that tourism involves commercial exchanges, commitments, development and cultural sustainability, towards the tranquillity and the satisfaction of the people's aspirations. The world crisis means a moment of incertitude, but opens, also, immense possibilities. It is true...

Tourism marketing has gone through fundamental changes: the pursuit of global strategies based on strategic alliances, the breakdown of commercial borders and advances in new technology have all facilitated the commercialisation of tourism products. Challenge set by computerized...

The world has often been experiencing different types of turmoil, resulting in more or less severe crises. Crises are deemed to be negative changes in the economic, political, societal, biological or environmental affairs. Most of them have local or regional impacts. However the most recent...

The COVID-19 pandemic has triggered an unprecedented crisis in the tourism industry. We study the impact of COVID-19 on global Airbnb booking activity regarding three factors: the initial Wuhan lockdown, local COVID-19 cases, and local lockdowns. Using reviews and cancellations as proxies for...

By now, almost every business has an internet presence, and is likely engaged in e-commerce. What are the major risks perceived by those engaged in e-commerce and electronic payment systems? What potential risks, if they become reality, may cause substantial increases in operating costs or...

• Emerging sovereign wealth funds and multinationals are also investing in the sports world and in football in particular.• In this respect, Spanish football clubs could become key entry points to make way for these new investors.• Both Real Madrid and Barça are international brands with...