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"Less than we think" -- What are we talking about when we talk about globalization -- Is English conquering the world -- The ubiquitous American film -- American television and the rise of local programming -- The Mcdonalds' brouhaha -- What about the Internet? -- Do American companies dominate...
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The current article traces back the scientific interest to cultural levels across the organization at the University of National and World Economy, and especially in the series of Economic Alternatives - an official scientific magazine, issued by this Institution. Further, a wider and critical...
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This book overcomes the limitations of existing models of national culture by presenting a novel archetypal methodology … new, empirically derived theory of nations as composites of diverse culture configurations (or archetypes). The theory …, shows the unity and diversity of these values across 117 nations, and identifies trends in global culture over four decades …
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