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~subject:"Globalization"
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Globalization
Consumer behaviour
21
Brand image
20
Konsumentenverhalten
20
Brand management
18
Markenführung
18
Markenimage
18
Brand
17
China
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Multinationales Unternehmen
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Bibliometrics
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Brand hate
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Brand loyalty
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Corporate reputation
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Emotion
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Globalisierung
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International marketing
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Öffentlichkeitsarbeit
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Brand relationship
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Brand retaliation
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Competitive advantage
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English
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Fetscherin, Marc
4
Sardy, Marc
3
Alon, Ilan
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International journal of Chinese culture and management : IJCCM
2
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Globalization of Chinese enterprises
1
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ECONIS (ZBW)
4
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1
The internationalisation of China's geely automobile : the role and importance of international investments and competitiveness
Fetscherin, Marc
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 307-325)
.
2011
Persistent link: https://www.econbiz.de/10009304630
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2
Chinese brands : the build or buy considerations
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10003865930
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3
Geely motors : a Chinese automaker enters international markets
Alon, Ilan
;
Fetscherin, Marc
;
Sardy, Marc
- In:
International journal of Chinese culture and management …
1
(
2007/08
)
4
,
pp. 489-498
Persistent link: https://www.econbiz.de/10003865949
Saved in:
4
China shifts into gear in the global auto market
Fetscherin, Marc
;
Sardy, Marc
- In:
Globalization of Chinese enterprises
,
(pp. 181-193)
.
2008
Persistent link: https://www.econbiz.de/10003609525
Saved in:
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