The survival of a business is nowadays more than ever a matter of utmost importance. The process of globalization and current economic crisis are the two main reasons that caused the situation of uncertainty and instability on the world market. In this paper we made a theoretical approach and...

The survival of a business is nowadays more than ever a matter of utmost importance. The process of globalization and current economic crisis are the two main reasons that caused the situation of uncertainty and instability on the world market. In this paper we made a theoretical approach and...

In the last few decades have seen significant economic, political, social and environmental issues in a way that directly or indirectly affect business. With the globalization of markets, economies are more dependent on each other, and also more susceptible to the crisis, which also generates a...