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A meta-analysis of consumer ethnocentrism across 57 countries
Balabanis, George; Siamagka, Nikoletta Theofania - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 745-763
Persistent link: https://www.econbiz.de/10013399603
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Is internationalization beneficial to innovation? : evidence from a meta-analysis
Ding, Sasa; McDonald, Frank; Wei, Yingqi - In: Management international review : MIR ; journal of … 61 (2021) 4, pp. 469-519
Persistent link: https://www.econbiz.de/10012657834
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A review of the internationalization of Chinese enterprises
Alon, Ilan; Anderson, John; Munim, Ziaul Haque; Ho, Alice - In: Asia Pacific journal of management : APJM ; a … 35 (2018) 3, pp. 573-605
Persistent link: https://www.econbiz.de/10011961569
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The debate on standardization and adaptation in international marketing and management research : what do we know, what should we know?
Schmid, Stefan; Kotulla, Thomas - 2009
Persistent link: https://www.econbiz.de/10013446589
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Global contribution to marketing management : editorial
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
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A systematic literature review of big data adoption in internationalization
Nguyen Anh Khoa Dam; Dinh, Thang Le; Menvielle, William - In: Journal of marketing analytics : JMA 7 (2019) 3, pp. 182-195
Persistent link: https://www.econbiz.de/10012113477
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Rethinking ethnocentrism in international business research
Michailova, Snejina; Piekkari, Rebecca; Storgaard, Marianne - In: Global strategy journal : GSJ 7 (2017) 4, pp. 335-353
Persistent link: https://www.econbiz.de/10011804241
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Compassion in the international business studies : prospects for future research
Jakobsen, Michael; Worm, Verner; Horak, Sven - In: Critical perspectives on international business 19 (2023) 5, pp. 594-613
Persistent link: https://www.econbiz.de/10014500195
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Presence of digital sources in international marketing : a review of literature using Leximancer
Khan, Surender; Rana, Sudhir; Goel, Anuj - In: International journal of technology marketing : IJTMkt 16 (2022) 3, pp. 246-274
Persistent link: https://www.econbiz.de/10013359077
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Fusing international business and marketing : a bibliometric study
Florido-Benítez, Lázaro; Aldeanueva Fernández, Ignacio - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-26
This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...
Persistent link: https://www.econbiz.de/10013470220