Purpose In the present context of a health-concious society, management of pharmaceutical supply chains has become more complex because it involves the life-saving interest of human being and requires the participation of different stakeholders such as pharmaceutical manufacturers, wholesalers,...

Purpose – The purpose of this paper is to study the strategy development by small and medium enterprises (SMEs) for improving coordination in supply chain in Indian perspective. Globalization and liberalization of the world economy has leveled the field for all competitors around the globe. To...