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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China

Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568

Persistent link: https://www.econbiz.de/10010496178

Susceptibility to global consumer culture : a three-dimensional scale

Zhou, Lianxi; Teng, Lefa; Poon, Patrick - In: Psychology & marketing 25 (2008) 4, pp. 336-351

Persistent link: https://www.econbiz.de/10003735852

Internationalization and the performance of born-global SMEs: the mediating role of social networks

Zhou, Lianxi; Wu, Wei-ping; Luo, Xueming - In: Journal of international business studies : JIBS ; an … 38 (2007) 4, pp. 673-690

Persistent link: https://www.econbiz.de/10003508276

Earliness of internationalization and performance outcomes : exploring the moderating effects of venture age and international commitment

Zhou, Lianxi; Wu, Aiqi - In: Journal of world business : JWB 49 (2014) 1, pp. 132-142

Persistent link: https://www.econbiz.de/10010236441

Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms

Zhou, Lianxi; Xu, Shou-Ren; Xu, Hui; Barnes, Bradley R. - In: International business review : the official journal of … 29 (2020) 6, pp. 1-13

Persistent link: https://www.econbiz.de/10012421108

Unpacking the relationship between young ventures' international learning effort and performance in the context of an emerging economy

De Clercq, Dirk; Zhou, Lianxi; Wu, Aiqi - In: International entrepreneurship and management journal 12 (2016) 1, pp. 47-66

Persistent link: https://www.econbiz.de/10011591205

Understanding earliness of internationalization and its impact on postentry geographic diversity of international young ventures

Wu, Aiqi; Zhou, Lianxi - In: Journal of international marketing 26 (2018) 2, pp. 62-79

Persistent link: https://www.econbiz.de/10011879489

Internationalization and the Performance of Born-Global SMEs : The Mediating Role of Social Networks

Zhou, Lianxi - 2014

This paper offers a social network explanation for the purported relationship between internationalization and firm performance in the context of born global small and medium enterprises (SMEs). We argue that home-based social networks play a mediating role in the relationship between inward and...

Persistent link: https://www.econbiz.de/10013064005