Introduction : 'on our own terms' : indigenous traders in the global economy -- Indigenous institutions regulating 'popular' markets -- Kinship networks as chains of supply and distribution -- The Chinese connection : an interstitial global economy 'under the radar of the -- Law' -- Revolving...

This accessible introduction to the world economy and to the theory and practice of globalization argues that key topics in international economics cannot be understood without knowledge of international business, and vice versa. It reviews and combines insights from both literatures and applies...

"Through in-depth analysis of advertisements, politics and group-based practices, this book analyses the complex local, regional, and national historical developments related to the making of the Indian consumer across a century of global involvement. In assessing the nationalist discourse,...

Over the course of the twentieth century, entrepreneurs developed a number of successful global brands in consumer-goods industries. However, few independent brands survived the merger waves of the 1980s. To address the question of why so few independent brands survived, this paper examines...