Cover; Half Title; Title Page; Copyright Page; Table of Contents; About the author; Acknowledgements; Preface; Introduction; An influencer driven sector. How did we get here?; Not another channel sale; Who is the book for?; A lucky break; The routes to reward; Sell to (for internal use); Sell with; Sell...

part, PART 1 Stripping back -- chapter 1 Introduction -- chapter 2 Globalisation -- chapter 3 The legal landscape -- chapter 4 Governance -- chapter 5 The reality of risk -- chapter 6 The value of safety -- part, PART 2 Getting down to business -- chapter 7 Corporate culture -- chapter 8 Change...