Dholakia, Nikhilesh; Fuat Fırat, A. - In: Critical perspectives on international business 2 (2006) 2, pp. 147-162
Purpose – This paper sets out to provide global business managers and researchers with perspectives, concepts, and some tools to deal with emergent late modern conditions. Design/methodology/approach – Analytical discourse is employed to outline the post‐enlightenment rise of modernity and...
