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All business is local : why place matters more than ever in a global, virtual world
Quelch, John A.; Jocz, Katherine E. - 2012
Persistent link: https://www.econbiz.de/10009502968
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Managing the global brand : a typology of consumer perceptions
Holt, Douglas B.; Quelch, John A.; Taylor, Earl L. - In: The global market : developing a strategy to manage …, (pp. 180-201). 2004
Persistent link: https://www.econbiz.de/10002120162
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The global market : developing a strategy to manage across borders
Quelch, John A. (ed.) - 2004 - 1. ed.
Persistent link: https://www.econbiz.de/10001906836
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Prepare your company for global pricing
Narayandas, Das; Quelch, John A.; Swartz, Gordon - In: Smart globalization : designing global strategies, …, (pp. 87-106). 2003
Persistent link: https://www.econbiz.de/10001754039