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Journal of marketing management : MM
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Multicultural perspectives in customer behaviour
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Exploring appropriation of global cultural rituals
Tinson, Julie
;
Nuttall, Peter
- In:
Multicultural perspectives in customer behaviour
,
(pp. 81-97)
.
2014
Persistent link: https://www.econbiz.de/10010399249
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Exploring appropriation of global cultural rituals
Tinson, Julie
;
Nuttall, Peter
- In:
Journal of marketing management : MM
26
(
2010
)
11/12
,
pp. 1074-1090
Persistent link: https://www.econbiz.de/10008757652
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