Ploetner, Olaf - In: Journal of Business & Industrial Marketing 19 (2004) 5, pp. 344-350
NEGBI is a large company that has telecommunication, coordinated by NEGBI PN, as one of its core competences. NEGBI PN had a strong market position based on supplying its high‐quality switch, the complex device that connects senders and receivers in telecommunication networks. Changes over the...