habits of young adults market in France. Also SWOT, PESTLE, and Porter’s Five Forces were used in presenting a more … “Old Europe”. Originality/value – A fairly thorough account of the current state of affairs of the wine industry in France …

strategischer Erfolgsfaktoren zurück. Sodann befassen sich mehrere Abhandlungen mit Bereichen wie Marketing, Kooperation …

economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would … theories are analyzed in a table and show marketing strategies of "born globals" companies across continents, different fields … published as "born globals marketing strategy". The questionnaire survey, was used for primary data collection in this article …