Purpose – As global integration between firms and countries continues to march forward, managers and strategy analysts will have to find new ways to deal with globalization. Many of the founding assumptions of multinational corporation (MNC) strategy have undergone radical change. In this...

Purpose – The purpose of this article is exploratory; to evaluate the arguments for “creative capitalism” as a viable market alternative, i.e. corporate governance model, for MNCs in lieu of the capitalist model under which they presently operate. Design/methodology/approach – The paper...