Karremans, Johan C.; Kacha, Mathieu; Herrmann, Jean-Luc; … - In: Journal of Consumer Marketing 33 (2016) 5, pp. 354-363
Purpose The purpose of the present paper is to examine the effects of overconsumption on consumer evaluations of advertised brands. While the determinants and health consequences of overconsumption have received considerable attention, the authors suggest that there are important marketing and...
