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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716
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The role the collegiate American Marketing Association plays in professional and entrepreneurial skill development
Peltier, James; Scovotti, Carol; Pointer, Lucille - In: Journal of marketing education : JME 30 (2008) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10003706423
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Evaluating educational practices for positively affecting student perceptions of a sales career
Cummins, Shannon; Peltier, James; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 37 (2015) 1, pp. 25-35
Persistent link: https://www.econbiz.de/10010514554
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Student anxiety, preparation, and learning framework for responding to external crises : the moderating role of self-efficacy as a coping mechanism
Peltier, James; Chennamaneni, Pavan Rao; Barber, Kenyatta N. - In: Journal of marketing education : JME 44 (2022) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10013473683
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Wikipedia : an opportunity to teach marketing students worldwide : and a call for more crowdsourced marketing content on Wikipedia.com
Dahl, Andrew J.; Gray, Deborah M.; Peltier, Jimmy - In: Journal of strategic management education : JSME 12 (2016), pp. 19-58
Persistent link: https://www.econbiz.de/10011684371