Kitsios, Fotis; Grigoroudis, Evangelos; Giannikopoulos, … - In: International Journal of Data Analysis Techniques and … 7 (2015) 2, pp. 187-202
The main purpose of the study is to highlight the new service development as a key determinant of diversification strategy in the hospitality industry. Successful new services strengthen the hotels' innovation orientation, constitute the basis for the future competitiveness, growth and survival,...