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~subject:"Greece"
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Greece
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Griechenland
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Marketing management
3
Marketingmanagement
3
Werbewirkung
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Affomoty ,arletomg
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Behavioral economics
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Cause-related marketing
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Consumer behavior
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Direktmarketing
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Stathakopoulos, Vlasis
3
Theodorakis, Ioannis G.
2
Dimitriadis, Sergios
1
Gounaris, Spiros
1
Kaminakis, Kostas
1
Kottika, Efthymia
1
Kottikas, Konstantinos G.
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Mastoridou, Eleni
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Ozsomer, Aysegul
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Rydén, Pernille
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
The journal of services marketing
1
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ECONIS (ZBW)
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We survived this! : what managers could learn from SMEs who successfully navigated the Greek economic crisis
Kottika, Efthymia
;
Ozsomer, Aysegul
;
Rydén, Pernille
; …
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 352-365
Persistent link: https://www.econbiz.de/10012285373
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2
Visual and verbal rhetoric in advertising : the case of "resonance"
Stathakopoulos, Vlasis
;
Theodorakis, Ioannis G.
; …
- In:
International journal of advertising : the quarterly …
27
(
2008
)
4
,
pp. 629-658
Persistent link: https://www.econbiz.de/10003774831
Saved in:
3
An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e-shopping
Gounaris, Spiros
;
Dimitriadis, Sergios
;
Stathakopoulos, …
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 142-156
Persistent link: https://www.econbiz.de/10003990884
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