Narrow search
Showing 1 - 5 of 5
Cover Image
A path analysis of greenwashing in a trust crisis among Chinese energy companies : the role of brand legitimacy and brand loyalty
Guo, Rui; Tao, Lan; Li, Caroline Bingxin; Wang, Tao - In: Journal of business ethics : JOBE 140 (2017) 3, pp. 523-536
Persistent link: https://www.econbiz.de/10011643425
Cover Image
The greenwashing effects on corporate reputation and brand hate, through environmental performance and green perceived risk
Santos, Célia; Coelho, Arnaldo; Marques, Alzira - In: Asia-Pacific journal of business administration 16 (2024) 3, pp. 655-676
Persistent link: https://www.econbiz.de/10015072387
Cover Image
Ökolabel zwischen Greenwashing und Entscheidungshilfe : Eine markensoziologische Organisationsanalyse am Beispiel von Konsumgütern aus dem Lebensmittelsektor
Schnell, Tobias - 2020
und bauen so ein grünes Markenimage auf. Daher können Ökolabel den Konsument*innen als ein effizientes …
Persistent link: https://www.econbiz.de/10012403314
Cover Image
Timely or considered? : brand trust repair strategies and mechanism after greenwashing in China : from a legitimacy perspective
Guo, Rui; Zhang, Wei; Wang, Tao; Li, Caroline Bingxin; … - In: Industrial marketing management : the international … 72 (2018), pp. 127-137
Persistent link: https://www.econbiz.de/10011887301