The overall objective of this study is to identify and analyze the nature of market segmentation, targeting and positioning in the banking sector. For this cause, it is interesting to observe the example of Greece within the emerging European framework, and more specifically the case studies of...

The present study is driven by the growing need for organisational reactions to contemporary developments and the increasing fragmentation of the marketplace. Indeed, the infamous sequence of market segmentation, targeting and positioning is argued to present a suitable response for banks...

Purpose: This research study analyzes Moldovans' intentions to visit Greece, and their perceptions of Greece's image as a tourism destination, according to the following dimensions: (1) environmental beauty and convenience, (2) country's citizens, (3) place and architectural structure, (4)...

The authors tested a modified SERVQUAL scale based on a survey of Pancretan Cooperative Bank's customers – in terms of a critical case study – in order to identify any differences in service quality satisfaction and its impact on the behavioral intentions of the bank's customers. Considering...

Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...

Purpose: The aim of this paper is to explore the impact of Facebook and Instagram on consumer buying behaviour in the retail fashion market in Rhodes, Greece. We look at the extent to which the two social media influence Rhodian consumer preferences toward certain stores and at whether Rhodians...

This study investigates whether consumers' perceptions of motives influence their evaluation of corporate social responsibility (CSR) efforts. The study reveals the mediating role of consumer trust in CSR evaluation frameworks; managers should monitor consumer trust, which seems to be an...

The satisfaction-trust paradigm has been recently criticized regarding its ability to deliver positive consumer behavioral outcomes. This study argues that -amongst others- a reason for this unpleasant situation may be the failure of service managers to account for non-linearities in the...