10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …

becomes a valuable asset for tourism. The proposed model connects fame, image and activities with the Social Media influencer … and the way the decision making of the millennials is influenced when choosing to visit a rural tourism destination …

introduction of innovative sales and marketing technologies. As the tourism industry in Greece faces significant challenges and …For the tourism industry, the COVID-19 pandemic has acted as an accelerator towards the 4th industrial revolution by … opportunities posed by the COVID-19 pandemic, additional needs have arisen for tourism businesses, as confirmed in this research, to …

The Regional Unit of Kastoria is a rural area in Northwestern Greece, located on the borderline with Albania. Kastoria … towards the development of tourism. However, the tourism industry, developed during the last 20 years, has an undefined … character. Specifically, tourism is characterized as small-scaled owing to the limited number of mainly domestic tourists, who …