This paper attempts to study the motives behind a Hong Kong‐Japanese joint venture between two retailers from the perspectives of firm‐specific advantages provided by both partners of the international joint ventures (IJVs). The analysis focuses on the local partner’s motives and how the...

This study examines and compares the employment strategy used by Japanese and British retail companies in Hong Kong. Hendry’s structured employment systems model is adopted as the theoretical framework for this research. Three case companies – Morioka and Okadaya (Japanese‐owned) and...

This paper analyzes the existing literature on the effect of attribute framing on consumers' attitudes and intentions with regard to food products. Attribute framing includes a broader interpretation of gains and losses when a product attribute is presented in a dichotomous way, such as fat vs....

Purpose – Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The...

Purpose – Emphasis on the importance of halal products is now growing. It is fast becoming a new market force and brand identifier and is now moving into the mainstream market, affecting and changing perception on how business should be conducted, including from a marketing point of view. The...

The launch of a wave of Internet grocery retailers over the last six years presents a serious challenge to the traditional supermarket business model. The Internet grocery landscape changed radically in July 2001 when the top Internet grocer, Webvan, filed for bankruptcy. With the bankruptcy of...