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1
Destination brand equity for
Australia
: testing a model of CBBE in short-haul and long-haul markets
Pike, Steven
;
Bianchi, Constanza
- In:
Journal of hospitality & tourism research : JHTR ; the …
40
(
2016
)
1
,
pp. 114-134
Persistent link: https://www.econbiz.de/10011430471
Saved in:
2
Prioritizing destination attributes for optimal resource allocation : a study of Chinese tourists visiting Britain
Lin, Zhibin
;
Vlachos, Ilias
;
Ollier, Joseph
- In:
Journal of travel and tourism marketing
35
(
2018
)
8
,
pp. 1013-1026
Persistent link: https://www.econbiz.de/10011941834
Saved in:
3
The view from above : the relevance of shared aerial drone videos for destination marketing
Stankov, Uglješa
;
Kennell, James
;
Morrison, Alastair M.
; …
- In:
Journal of travel and tourism marketing
36
(
2019
)
7
,
pp. 808-822
Persistent link: https://www.econbiz.de/10012179476
Saved in:
4
Tourism sense-making : the role of the senses and travel journalism
Pan, Steve
;
Ryan, Chris
- In:
Journal of travel and tourism marketing
26
(
2009
)
7
,
pp. 625-639
Persistent link: https://www.econbiz.de/10003930862
Saved in:
5
Visitor narratives: researching and illuminating actual destination experience
Guthrie, Cathy
;
Anderson, Alistair
- In:
Qualitative market research : an international journal
13
(
2010
)
2
,
pp. 110-129
Persistent link: https://www.econbiz.de/10003978225
Saved in:
6
Measuring the effectiveness of destination marketing campaigns : comparative analysis of conversion studies
Pratt, Stephen
;
McCabe, Scott
;
Cortes-Jimenez, Isabel
; …
- In:
Journal of travel research : a quarterly publication of …
49
(
2010/11
)
2
,
pp. 179-190
Persistent link: https://www.econbiz.de/10003978720
Saved in:
7
Challenges in tourism strategy implementation in peripheral destinations : the case of Stewart Island, New Zealand
Albrecht, Julia Nina
- In:
Tourism and hospitality planning & development
7
(
2010
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003991515
Saved in:
8
A movie map conversion study : a case study of Pride & Prejudice
Pratten, Stephen
- In:
Advances in tourism destination marketing
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003997695
Saved in:
9
The measurement of brand orientation, its performance impact, and the role of leadership in the context of destination branding : an exploratory study
Hankinson, Graham
- In:
Journal of marketing management : MM
28
(
2012
)
7/8
,
pp. 974-999
Persistent link: https://www.econbiz.de/10009576992
Saved in:
10
Perceiving tourist destination landscapes through Chinese eyes : the case of South Island, New Zealand
Sun, Minghui
;
Zhang, Xiaoyu
;
Ryan, Chris
- In:
Tourism management : research, policies, practice
46
(
2015
),
pp. 582-595
Persistent link: https://www.econbiz.de/10010486196
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