Introduction -- The knowledge economy and perceptions of knowledge -- Knowledge work : issues and perspectives -- Critical perceptions of creativity and knowledge work -- A theoretical framework of creative knowledge work -- Advertising I -- Advertising II -- Information technology software I --...

1. Introduction -- 2. The knowledge economy and perceptions of knowledge -- 3. Knowledge work : issues and perspectives -- 4. Critical perceptions of creativity and knowledge work -- 5. A theoretical framework of creative knowledge work -- 6. Advertising I -- 7. Advertising II -- 8. Information...