London is one of the world's most popular destinations and visitors contribute approximately £14.9 billion of expenditure to the city every year. Its tourism and events sectors are growing and over the last few years London has received more visitors than ever before. However, detailed accounts...

"Based on Norwegian scholar Sondre Svalastog's work, this book promotes research-based knowledge for the tourism industry, considering social, cultural and natural resources, as well as the importance of local conditions. It provides a wide selection of case studies covering how to maximise...