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Supermarket study 2002 : organic products in European supermarkets
Richter, Toralf (contributor);  … - 2003 - 1. Ed., [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002004270
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Reputation und Kaufverhalten : eine empirische Analyse am Beispiel der Vermarktung deutscher Weine in Großbritannien
Schrader, Christina - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013420589
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Organic and fair trade crossover and convergence
Bowes, John; Croft, David - In: The handbook of organic and fair trade food marketing, (pp. 262-283). 2007
Persistent link: https://www.econbiz.de/10003555545
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The role of culture for pricing luxury fashion brands
Hornig, Tobias; Fischer, Marc; Schollmeyer, Thomas - In: Marketing : ZFP ; journal of research and management 35 (2013) 2, pp. 118-130
Persistent link: https://www.econbiz.de/10009750435
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Survival of the fittest : the impact of image-based country fit on global branding
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659914
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Brand-country image (BCI) fit : a new metric to evaluate international branding strategies
Bruno, Pascal; Klein, Kristina; Sattler, Henrik; … - In: Essays on the effects of brand names and prices on …. 2012
Persistent link: https://www.econbiz.de/10009659921
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Product ethnicity : an exploratory approach
Usunier, Jean-Claude; Cestre, Ghislaine - 2005
Persistent link: https://www.econbiz.de/10002844008